Basics of AdWords

Hi friends! Today's topic is Google AdWords. For those of you just starting to get involved in marketing, Google AdWords may be your next best friend. The purpose of AdWords is to help businesses target specific people looking for products or services they have to offer. The way it works is by targeting specific keywords customers search for. For example, a company that sells running shoes is essentially saying, "Hey Google, if anyone searches for running shoes, be sure to put our link at the top of the page, because we sell those." Because people are more likely to click on the top few links, Google AdWords places your website at the top of the page. Having said all that, I now want to talk about two general principles to follow when choosing which keywords to use. Principle #1, be specific. The last thing you want is for someone to click on the link to your business and then exit because it's not what they were looking for. To avoid this, you need to use specific words that describe your product or service. Broad words can come off misleading. For example, if I sell running shoes and the keyword I use is shoes, that could come off as women's, men's, kids, babies, business, casual, hiking, or even bowling shoes. Do you see the point I'm trying to make? Principle #2, use negative keywords. Negative means words you don't want associated with your business. For example, if I sell running shoes, I would want to use negative keywords such as business, casual, hiking, and bowling. This way a person searching for any of those words won't be lead to my site. So there you have it, a quick overview of Google AdWords and how to use them.