Trust

This week I really appreciated the part of the lesson where we learned about trust.

Frank Levinson and Guy Kawasaki summed it up perfectly for me in their own ways.

If we want others to trust us, we first need to trust them. If a client or a customer comes into your store or your business feeling as though you don't trust them, you will lose their business. Zappos.com trust their customers enough to be willing to pay for shipping both ways, when they buy and if the product doesn't work out and they want to send it back.

My dad is my entrepreneur mentor. He has started businesses and come up with countless successful ideas. He hired this man to basically be his apprentice believing one day he would buy him out and take over. My dad taught him EVERYTHING. Years of experience, training and expertise in this particular field. Then when it was coming down to buy him out, this man quit and started his own competing company, taking all of my dads knowledge and tricks with him.

My point in telling this story is that if we want to be able to freely trust those we may not know as well as we'd like, it would be important for us to put the legal matters first and get them taken care of right off the bat so that we can sleep with a clear conscience, not needing to worry.

But I 100% believe that if we want others to trust us, we must first trust them.